Loud Thinking.
Honest, specific writing on the parts of video production people usually ask us about directly, budgets, briefs, formats, what actually happens on a shoot day. If a client question comes up often enough in a phone call, it usually ends up here properly answered instead.
Corporate Video ROI: Plan for Measurable Results
Many corporate video production projects underperform not because the budget was wrong, but because nobody defined what success looked like before the cameras rolled.
Read
Video Content Strategy: A Practical Framework
Planning your video content for the year ahead? Here's a practical framework for building a strategy that delivers against your marketing objectives.
Read
Video Production for the Health Sector
Healthcare video comes with unique responsibilities. Here's what makes great health sector content, and the pitfalls that undermine it.
Read
What Actually Happens on a Shoot Day?
If you've never been on a video shoot before, here's exactly what to expect, from the call time to the wrap, and everything in between.
Read
What Makes a Great Podcast?
Millions of podcasts have launched. Most won't survive their first series. Here's what separates the ones that find an audience from the ones that don't.
Read
The Case for the Brand Documentary
Short-form content dominates, but some stories need more space. Here's why the brand documentary deserves a place in your content strategy.
Read
Why Most B2B Video is Forgettable
B2B video has a quality problem. Here's why so much of it fails to land, and what the brands getting it right are doing differently.
Read
Why Your Corporate Video isn't Working
Most corporate video is forgettable. Here's why, and what you can do differently to make content your organisation is actually proud of.
Read
Animation vs Live Action: Explainer Videos
Animation or live action? It's one of the first questions clients ask about explainer videos. Here's how to decide which is right for your project.
Read
What is Branded Content, and Why Does it Matter?
Branded content is one of the most misunderstood terms in the industry. Here's what it actually means, how it differs from traditional advertising, and why it works.
Read
How Long Should a Brand Film Be?
How long should a video be? It's one of the most common questions we get asked and the answer is always more nuanced than people expect.
Read
How Much Does Video Production Cost?
Video production costs vary enormously. Here's an honest guide to what different types of video actually cost in the UK, and what affects the price.
Read
How to Brief a Video Production Company
A good brief makes for a better film. Here's exactly what to include when briefing a video production company, and the mistakes worth avoiding.
Read