Loud Thinking.
Ideas, insights and opinions from the team at Klaxon Studio
How to Build a Video Content Strategy for the Year Ahead
Planning your video content for the year ahead? Here's a practical framework for building a strategy that delivers against your marketing objectives.
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Video for the Health Sector: Why Getting it Right Matters
Healthcare video comes with unique responsibilities. Here's what makes great health sector content, and the pitfalls that undermine it.
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What Actually Happens on a Shoot Day?
If you've never been on a video shoot before, here's exactly what to expect, from the call time to the wrap, and everything in between.
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What Makes a Great Podcast? (And Why So Many Fail)
Millions of podcasts have launched. Most won't survive their first series. Here's what separates the ones that find an audience from the ones that don't.
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The Case for the Brand Documentary
Short-form content dominates, but some stories need more space. Here's why the brand documentary deserves a place in your content strategy.
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Why Most B2B Video is Forgettable, and What to Do About It
B2B video has a quality problem. Here's why so much of it fails to land, and what the brands getting it right are doing differently.
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Why Your Corporate Video isn't Working (And How to Fix It)
Most corporate video is forgettable. Here's why, and what you can do differently to make content your organisation is actually proud of.
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Animation vs Live Action: Which is Right for Your Explainer Video?
Animation or live action? It's one of the first questions clients ask about explainer videos. Here's how to decide which is right for your project.
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What is Branded Content, and Why Does it Matter?
Branded content is one of the most misunderstood terms in the industry. Here's what it actually means, how it differs from traditional advertising, and why it works.
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How Long Should a Brand Film Be?
How long should a video be? It's one of the most common questions we get asked and the answer is always more nuanced than people expect.
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How Much Does Video Production Cost?
Video production costs vary enormously. Here's an honest guide to what different types of video actually cost in the UK, and what affects the price.
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How to Brief a Video Production Company
A good brief makes for a better film. Here's exactly what to include when briefing a video production company, and the mistakes worth avoiding.
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