Ideation & Creative.
Every great film starts with a great idea. But great ideas don't just happen, they're built.
What's includedAt Klaxon, ideation isn't a box-ticking exercise or a slide deck full of buzzwords. It's where we do some of our best work. We get under the skin of your brand, your audience and your objectives, then we start asking the questions that lead somewhere interesting.
We work collaboratively, bringing your team's knowledge together with our creative instincts to develop concepts that are original, purposeful and actually executable. No ideas that look good in a meeting room but fall apart on a shoot day.
From the first spark of an idea through to a fully realised creative concept, we shape the direction of your project with clarity and confidence. That means developing the narrative, defining the visual language, writing scripts that sound like humans talking, and building storyboards that give everyone a clear picture of where we're heading.
We know the creative process can feel uncertain, especially when you're trying to translate a business objective into something that moves people. That's what we're here for. We've navigated enough briefs, stakeholder sign-offs and creative curveballs to know how to keep the process focused without losing the spark that makes content worth watching.
Good ideas, well executed, change how people feel about a brand. Let's find yours.
It depends on the complexity of the project, but typically we'd expect concept development to take one to three weeks. This includes initial briefing, internal ideation, and the presentation of fully developed creative ideas for your feedback. For larger or more complex productions, we build in more time to ensure the concept is properly stress-tested before we move into production.
Absolutely. Many of our best projects start with a client's initial idea that we then help shape, refine and build out into a fully realised concept. We're as comfortable developing someone else's spark as we are generating our own.
Yes, scripting is a standard part of our concept development process, we won't move into production without a clear, signed-off script. Storyboarding depends on the nature of the project; for more complex or visually ambitious productions it's an invaluable tool, but for simpler shoots it's not always necessary. We'll always recommend the level of pre-production detail that's right for your specific project.