Explainer Video.
Complex ideas, simply told. That's the art of a great explainer video - and it's harder than it looks.
What's includedExplainer videos have become one of the most widely used formats in marketing and communications. The reason is simple: nothing cuts through complexity faster than a well-crafted film that takes a difficult concept and makes it immediately clear. Whether you're explaining a product, a service, a process or a proposition, the right explainer video can do in sixty seconds what a brochure, a webpage or a sales presentation can't do in ten minutes.
At Klaxon Studio, we produce explainer videos for brands, technology companies, financial services organisations, healthcare businesses and anyone else whose offer needs a little unpacking. We start with the same question on every project: what's the single most important thing the audience needs to understand? Everything else follows from there.
That discipline, the ability to distil, simplify and communicate with clarity, is what separates explainer videos that actually work from the ones that add more confusion than they remove. It requires strong scriptwriting, clean visual thinking and the creative confidence to leave things out.
We produce explainer videos across a range of formats; live action, animation, motion graphics, or hybrid approaches that combine elements of all three. We'll recommend the format that best serves the content and the audience, not the one that happens to be easiest to produce.
Clear communication is a competitive advantage. A great explainer video is one of the most cost-effective ways to achieve it.
The honest answer is: as long as it needs to be, and no longer. Most explainer videos perform best between sixty seconds and two minutes. Beyond two minutes, drop-off rates increase significantly unless the content is exceptionally compelling. We always challenge clients to be ruthless about what stays in - if it doesn't serve the core message, it shouldn't be there.
It depends entirely on what you're trying to explain and who you're explaining it to. Animation is excellent for abstract concepts, processes and products that don't physically exist or can't easily be filmed. Live action is often stronger for building trust and human connection, particularly in B2B or professional services contexts. A hybrid approach, combining live action with animated elements, often gives you the best of both. We'll recommend the right approach for your brief.
Yes, in fact, the script is where we'd always start. A great explainer video is built on a great script. We work with you to develop messaging that is clear, accurate and engaging before we touch any visual elements. Getting the words right first makes everything that follows significantly more straightforward.
Costs vary depending on the format, length and complexity. A straightforward animated explainer typically starts from around £3,000 to £5,000. A fully produced live action explainer with multiple locations and on-screen talent would be more. We provide detailed quotes for every project and will always recommend the most cost-effective approach to achieve your objectives.