A customer testimonial film for Salesforce, commissioned through Smyle Creative and shot on location in the Netherlands. What better way to pitch to prospective clients than to hear from previous happy customers?!
Jake and Charlie travelled out as crew for what was, on the surface, a straightforward testimonial brief but one that came with a larger crew and a more complex equipment setup than a typical talking head production.
The shoot was carried out on Arri Amira and Alexa Mini cameras, paired with Arri Master Prime lenses, a high-end camera package and one of our favourites to use.
Testimonial films live or die on the credibility of the subject - a genuine customer speaking honestly about their experience with a product is one of the most persuasive pieces of content a brand can have, more so than any amount of polished marketing copy.
Yes, customer testimonial videos are a powerful tool in a brand's communications arsenal. A genuine customer speaking honestly about their experience carries more weight than any amount of polished marketing copy. The key is getting the right subject, asking the right questions, and creating an environment where they can speak naturally and credibly. We've produced testimonial content for some of the world's leading technology and professional services brands.
Yes, we regularly work with creative and event agencies as a production crew, bringing our own kit, expertise, and experience to productions that are being managed and creative-directed elsewhere. If you're an agency that needs a reliable, experienced crew for a shoot, we're well placed to help.
Yes, we travel regularly for productions across Europe and beyond. International shoots require careful logistical planning, kit carnets, travel, local permits, and on-the-ground preparation and we handle all of it as part of the production process.
Yes, while our owned kit centres on the Sony cinema line, we work across a range of camera systems depending on what the brief demands, including Arri Amira and Alexa Mini with Master Prime lenses when the production calls for it. The camera package is always chosen to serve the brief, not the other way around.