Having run a competition to find ‘Britain’s Best Garden’, this branded content campaign for Yorkshire Tea culminated in this film showcasing the winning garden.
Commissioned through the Telegraph Media Group, Matt directed and James edited this branded content piece that needed to do justice to both the garden and the brand behind it.
On the recce, the undulations of the garden were immediately apparent, a jib was the obvious choice to capture the full scale and character of it, sweeping across the space in a way a static camera simply couldn't. Alongside the main camera setup, it gave the film the visual range the location deserved.
The weather, as is traditional for an outdoor shoot in Britain, had its own ideas. Rain on a garden shoot could easily be a problem. Here it became an asset, adding atmosphere and texture to footage that might otherwise have felt too neat. You plan for all conditions and you adapt to what you get - and sometimes what you get is better than what you planned for!
The film went on to contribute to a campaign that won Best Branded Content Campaign at the Campaign awards, recognition of a great work all round.
You plan for all conditions and you adapt to what you get. Unpredictable weather is a reality of outdoor location filming in the UK, and the answer is preparation - having contingency plans, flexible scheduling (if budget allows), and a crew experienced enough to make the most of whatever the day delivers. On the Yorkshire Tea shoot, the rain added atmosphere that improved the footage. It doesn't always work out that way, but experience helps you recognise the opportunity when it does.
Yes, we have experience producing branded content commissioned through media groups and publishers, where the editorial standards are high and the content needs to hold its own alongside the publisher's own output. It's a different context to a brand commissioning directly but we are well versed in both.
Yes. The Yorkshire Tea branded content campaign, which this film was part of, won Best Branded Content Campaign at the Campaign awards. We're proud of the work, and the recognition reflects what good branded content can achieve when the brief, the creative, and the execution come together properly.