Social Content.
Social media has raised the bar for video content in ways that even broadcast television hasn't. Three seconds to grab attention. No second chances.
What's includedThe social landscape is unforgiving. Audiences are scrolling fast, algorithms are ruthless and the competition for attention has never been more intense. In that environment, content that is merely competent gets ignored. Content that is genuinely arresting, surprising or emotionally immediate gets watched, shared and remembered. The gap between the two isn't luck, it's craft.
At Klaxon, we create social video content that is built for the platform it lives on from the very first frame. That means understanding the specific demands of each channel, the formats, the behaviours, the culture, and developing content that feels native rather than repurposed. A brand film cut down to sixty seconds for Instagram is not a social strategy. Original content conceived for social from the ground up is.
We work with brands to develop social content that is creatively ambitious without losing sight of the commercial objectives behind it. Whether that's a series of short-form films, a campaign launch, reactive content that taps into cultural moments, or an always-on content programme that keeps your brand present and relevant, we bring the same production values and creative thinking to social as we do to any other format.
Because your audience doesn't lower their standards just because they're on their phone. Neither do we.
Ideally, yes, and the difference goes beyond just changing the aspect ratio. Each platform has its own content culture, audience behaviour and algorithm logic. Content that feels native on TikTok will feel out of place on LinkedIn. We help brands understand the specific demands of each platform and develop content strategies that are genuinely tailored rather than just reformatted.
This is one of the central challenges of social content strategy. The answer usually involves a tiered approach - investing in a smaller number of high-production hero pieces alongside a higher volume of lighter, more reactive content that can be produced more efficiently. We help brands find the right balance for their specific objectives and resources.
For reactive or time-sensitive content, we can turn around simple social cuts very quickly, sometimes within 24 to 48 hours of a shoot. For planned campaign content, we'd build a production and delivery schedule that fits your publishing calendar. We're experienced at working to tight social deadlines without compromising on quality.