Uniteq came to us with a brief to launch their new clothing brand on social media. Twelve vertical clips and a hero film - all shot in a single day on location in Surrey, in mid-December!
The creative direction was deliberately unglamorous. This was an ‘atypical’ fashion promo film. We wanted the brand to feel authentic and gritty, so we leaned into handheld camera work and gave the models room to move. Our mantra for this was ‘less polish, more edge’.