Uniteq came to us with a brief to launch their new clothing brand on social media. Twelve social clips and a hero film, all shot in a single day on location in Surrey, in mid-December.
The brief was clear from the outset, this wasn't a conventional fashion shoot. Uniteq wanted the brand to feel authentic and lived-in rather than polished and aspirational - clothing that looks like it belongs on real people doing real things, not on a studio set under perfect lighting. The creative direction followed from that, featuring handheld camera work, deliberate movement and the models directed to inhabit the clothes rather than model them.
Mid-December in Surrey is not the most forgiving filming environment especially when most of the filming was being done in drafty stables (the models were very grateful for the heated tackroom as somewhere to relax between takes). Short days, cold temperatures, and flat winter light are the reality of outdoor location shooting at that time of year and all of it had to be managed within a single shoot day without compromising the creative.
Every setup, every transition, every model direction had to be planned in advance to ensure the most efficient filming for the day.
Yes. A brand launch is one of the most important moments in a brand's life, and the content needs to work hard across multiple platforms simultaneously. We plan the shoot around the deliverables from the outset - a hero film, vertical clips, format variations, so all assets can come out of a single production.
Yes, we have worked with a number of fashion brands. Fashion and apparel production requires a specific eye, the way clothing moves, the way it's lit, the way models are directed all contribute to how the brand reads on screen. Whether the brief calls for something polished and aspirational or raw and authentic, the approach starts with understanding what the brand is trying to say and building the creative around that.
Yes, when the brief lends itself to it. Twelve social clips and a hero film in a single day is achievable with the right planning with every setup mapped out in advance, the schedule built around the creative rather than the other way around. The spontaneity on camera only works when everything around it is tightly organised.
Yes. We produce content in whatever format the brief requires whether thats vertical, landscape, square, or any combination. For Uniteq, the brief called for vertical, so that's what we delivered. The creative principles are the same regardless of format, what changes is the framing and the technical specifications at the delivery stage.