Not every brief involves filming. For Rize ETF's climate change investment fund, the entire film was built from stock footage - no shoot day, no location, no original material. Just four days of deep asset sourcing, a professional voiceover artist, and six days in the edit.
This film is a perfect example for creative storytelling in the digital realm, proving that engaging content doesn’t require tangible product footage. However, the challenge with a brief like this is making it feel like a film rather than a montage of clips.
Climate change as a subject has no shortage of powerful imagery available, the key is in sourcing the correct footage, the sequencing and implementing good sound design to tie it all together.
The voiceover was recorded with a professional voice artist, with the sound design built carefully around them, using music and layering effects to create an atmospheric film that feels immersive whilst still being informative.
The result is a film that communicates the scale of the problem and the case for investment action without using a single frame of original footage. It's a production approach that works particularly well for clients whose subject matter is complex, abstract, or doesn't lend itself to conventional filming. The constraint of working entirely in post can sometimes turn out to be a creative opportunity as much as a practical one.
Yes, not every brief requires original footage. For clients whose subject matter is abstract, data-led, or simply doesn't lend itself to conventional filming, a stock footage edit can be just as effective. The editorial skill is the same in finding the right material, shaping it into a coherent narrative, and building the sound design that brings it all together.
Yes, post-production is one of our core disciplines. If you have existing footage that needs editing or a project that requires a grade, sound mix, motion graphics, versioning, or subtitling, we can handle that entirely in-house.
Yes, we source, cast, and direct voiceover artists as part of our production process. Script quality and casting matter more than most clients expect - the wrong voice, or a poorly directed recording session, undermines everything else.
Yes, and it's one of our busiest sectors. We have extensive experience producing video for financial services clients across a range of formats, from investment fund communications, thought leadership content, internal comms and more. The subject matter is often complex and usually involves a lot of compliance requirements, both of which we're extremely well versed in navigating.