Rapp, part of the Omnicom group, regularly bring us in as their production partner on a series of financial advice films for their client, Barclays. These were produced for use across YouTube, social channels, websites, and embedded email campaigns.
For the most recent series we shot in a London townhouse in Bermondsey, chosen for its character and the visual interest it brings to what could otherwise be a straightforward talking head setup. However, although what you see on screen looks clean and considered, what you don't see is the reality of getting heavy production equipment up six flights of stairs to make it happen! That's the unglamorous side of location filming in London, but it's often the case and is prepared for as part of our pre-production planning.
We shot this with two cameras and we also supplied an autocue system and operator. This allows talent to deliver the lines directly to camera with confidence, which is particularly useful for content where messaging needs to be precise such as with financial advice, legal communications or anything else where the exact wording matters.
Getting a consistent, polished look across a full day of filming with natural light changing throughout, requires careful planning and the right equipment. The lighting setup, despite appearing subtle on screen, was extensive. This is the film before handoff, Rapp applied motion graphics in post.
Yes, we regularly work as a production partner for creative and communications agencies who need a reliable production team. We integrate into your process, whether that means working to an approved creative treatment or taking a more hands-on role in shaping the production.
Yes, when required we supply and operate an autocue system, allowing talent to deliver directly to camera with confidence. Whether someone is an experienced presenter or has never been in front of a camera before, autocue removes the need to memorise lines, meaning the person in the hot seat can focus on the delivery rather than remembering the words.
Yes, and it's often the most efficient way to work. A well-planned single shoot day can yield a significant volume of finished content such as a hero film, social cutdowns and format variations. The planning upfront is what makes it possible. That said, there's a limit to what a single day can realistically deliver - trying to squeeze too much in is one of the most common mistakes clients make, and ultimately it's the content that ends up compromised.
Financial services content carries specific responsibilities around tone, accuracy, and compliance. We work within those parameters from the briefing stage, and we're experienced in producing content that meets the standards these brands require without losing its watchability in the process.