The Trident Iceni is a handmade British sports car produced in small numbers from a workshop in Norfolk - one of those gloriously niche automotive stories that most people have never heard of. A diesel-powered grand tourer built entirely by hand in the English countryside, by a small team with an extraordinary attention to detail.
The project was commissioned by The Telegraph as part of a series of branded content films for Shell. Charlie spent two days at the Trident workshop in Norfolk, shooting the general workings of the place, the build process, the craftsmanship, the people behind it, and the character of a small workshop where something genuinely remarkable was being made.
The edit was handled by The Telegraph Media Group. It's a film we remain proud of and a good example of what branded content can achieve when the subject matter is allowed to lead. The brief was Shell's but the story belonged to the people in that Norfolk workshop.
Yes. We have a long-standing relationship with Telegraph Media Group and have produced content commissioned through them on behalf of major brands as well as the Guardian Group. Working within a publisher context means the editorial standards are high and the content needs to hold its own alongside the publication's own output, a standard we're well used to working to.
Yes, documentary-style branded content is one of our specialisms. The approach of finding a genuine story, letting it lead, and trusting the audience to make the connection with the brand, consistently produces more effective content than a conventional promotional film. It requires editorial confidence and a production team that understands the difference between storytelling and a sales pitch.
Yes, absolutely! Some of the best branded content comes from the most unlikely places - a handmade sports car being built in a Norfolk workshop, for instance. Finding the story in an unexpected location is part of the job, and we're as comfortable in a small workshop as we are in a corporate headquarters.