A trip to Hamburg to see Shell’s cutting-edge fuel technology lab.
With Shell being a leading corporate player in their industry, they are constantly developing new fuel technologies. The film that we produced was to showcase one of their new consumer products, Shell V-Power Nitro+ diesel.
The challenge with a lot of subject matters that are niche and technical in nature, is to make it understandable and engaging to the casual viewer.
So our concept was that of a ‘visual essay’. No talking heads taking up valuable screen time, instead a well curated voice-over underpinned by cinematic shots that visually show the processes and concepts that are being explained in an easily digestible way.
The voice over was created from an interview we conducted with a fuel scientist from Shell on location. It was vital to ensure that we curated the questions in a way that we could then create the narrative voice over for the film seamlessly, which we achieved.
We were really happy with the end result, who knew fuel science could be so interesting!